Top 6 Digital Marketing Trending of 2019 rolling out the SEO tricks
SEO A/B Split Testing
Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.
Search engine optimization A/B split testing — like all split testing — allows you to isolate the variables increasing traffic so you can take a targeted approach to content changes.
SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle.
Artificial Intelligence (AI) is considered the cutting edge of technology by many. But in a few years, it may be as standard as smartphones are today.
Divorced from all the implications of popular science fiction movies, AI is a computer or robot that can gather facts about a situation through sensors or through human input. It can then use this information to solve problems or perform tasks.
More specifically, AI is a computer system that can perform a task which normally requires human intelligence. This is also the primary reason people fear AI.
AI has numerous potential applications in marketing. But in 2019, you’ll mostly see AI deployed for content marketing, customer service, and advertising.
Before you start worrying, know that AI isn’t currently positioned to make every content marketer’s job obsolete. AI is mostly used today to identify trends, drum up data, and do competitor research.
Chatbots are showing up everywhere, from business websites to mobile apps and social media newsfeeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task.
New uses for chatbots are emerging all the time, including:
- Lead qualification
- Shopping assistance
- Website browsing guidance
- Knowledgebase research
- Talent recruiting
Chatbots are even available for small businesses. There are plenty of third-party conversational AI platforms businesses can leverage to greet visitors, answer their questions, and move them further towards a purchase.
If you’ve ever created a buyer persona, you’re already familiar with personalization.
90% of the U.S. population found personalized marketing content very or somewhat appealing in 2017, with only 4% saying it was not very or not at all appealing. According to Forbes, 44% of consumers say they are likely to buy from a company again after a personalized shopping experience.
Marketing personalization has numerous benefits:
- Better customer experiences
- Increased brand loyalty
- More revenue
- Cross-channel selling opportunities
- Brand consistency
Whether it’s a name on a Starbucks cup or a shout out on a video message, people love knowing that their favorite brands recognize them and care about their experiences. This stands in stark contrast to the marketing tactics of old.
All in all, personalization will be the #1 tool for conversion rate optimization across every marketing channel. Expect to see more of the following:
- Personalized product recommendations
- Personalized social media messages
- Personalized video messages
- Targeted and triggered emails
- Advanced email personalization
- Automated contact segmentation
- Personalized digital advertising
- Web content personalization
Video marketing has been an important tactic for big brands for years. But video is changing.
By 2020, video will make up more than 85% of all consumer internet traffic in the U.S. Most of the videos people will be watching won’t be uploaded by brands or businesses – they’ll be uploaded by individuals.
One of the biggest hang-ups many businesses have with video marketing is the production aspect. They want their videos to look professional – like they were produced by Hollywood directors.
But anyone can harness the benefits of video by using simple recording tools. Most people aren’t looking for dazzling special effects on YouTube. They just want good content that’s entertaining, informative, and story-driven.
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge following who can help spread the word about your business or product through their social channels.